Businesses around the globe will spend £2.3 billion on live video conferencing by 2016, according to the analyst firm Ovum
. This represents a compound annual growth rate of 5.79 per cent in revenues from 2011 to 2016. With a greater emphasis on cost-cutting measures and productivity, organisations are seizing upon video conferencing to reduce the high costs of business travel. Videoconferencing also supports organisations’ continued efforts to reduce their carbon footprint and take advantage of price reductions in new technology. The improved quality of telepresence in terms of visual and audio quality has also made video conferencing an attractive option for large businesses.
With the enterprise video conferencing and telepresence market more than doubling in the next five years, what developments can we expect from the imminent video conferencing boom? Here are some of the top video conferencing trends to watch for in the next five years.
Telepresence, which deploys technical sophistication and higher fidelity of sight and sound than traditional videoconferencing, will be in high demand in the coming years. The market for ‘immersive’ video conferencing is expected to grow to around £667 million by 2016, with a growth rate of 19.49 per cent. These figures represent continued investment in purpose-built video conferencing rooms that allow conference participants to view life-size images of one another. GlaxoSmithKline, HSBC and News Corporation are just some of the organisations investing in new telepresence technology.
The rise of management specialists
The boom in use of live video conferencing technology and telepresence could in turn spur a surge in third-party management specialists such as operators, system integrators and equipment vendors, say the Ovum analysts. Larger firms are likely to turn to these specialists, which is helping fuel a speculated growth in managed services of 11.5 per cent by 2016.
Desktop and mobile segments
The market for room systems is expected continue, but the fastest acceleration will occur in desktop and mobile segments. Vendors are also working hard to carve a path to an end-to-end video strategy that will connect immersive and room-based conferencing to desktop and mobile video conferencing.
The mobility factor
The influential SMB segment
Small and medium-sized businesses are poised to become an important economic growth point of the enterprise communications market. SMB adoption continues to grow at a faster pace than other segments, and videoconferencing vendors continue to target SMBs by creating products that are easy to install and use, as well as less expensive.
Videoconferencing in the Cloud
This is a new market that is starting to evolve and is poised to see greater adoption as users increasingly view collaboration as part of the bigger enterprise communications picture. Cloud services that combine messaging, hosted email, groupware and video and web collaboration will become more widespread as both public clouds and private, secure clouds
Seamless UC solutions.
Video conferencing will become an increasingly essential part of Unified Communications systems. Those who can offer viable solutions that are visual, multi-modal and supportive of the collaboration requirements of globally distributed companies will prove the biggest winners in the global enterprise communications market.