Video conferencing has 'finally overtaken conference calling'

News Article - Monday, 12 December 2011 12:33

Category: Connectivity

Video conferencing technology has reached a point where it is more effective than traditional conference call solutions - offering much better collaboration potential, according to IDC. The research organisation said the market for telepresence and video conferencing solutions has been growing rapidly and is now worth more than $680 million (£437 million) a year.

"Only recently have enterprise networks and video conferencing technology ... been capable of delivering collaboration experiences worthy of initiating a video session, versus having a conference call or hopping on a plane," said senior analyst of enterprise communications infrastructure at IDC Rich Costello.

He added that the market for video conferencing solutions will continue to grow over the course of the next five years and will be bolstered by the shift towards video integration in mobile devices and desktop terminals.

IDC also believes that the key market players - Cisco and Polycom - will continue to hold onto the majority of the market share - particularly in the enterprise market. Recently, Polycom extended its partnership with Microsoft, which will see the software developer integrate its Lync programme into Polycom's VoIP phones, reports V3.

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