Competition in the Video-as-as-a-Service (VaaS)
market has increased as vendors have realised that not all enterprises can
afford their top-end videoconferencing solutions and so have introduced desktop
and mobile solutions – Video-as-a-Service – on a pay monthly basis.
"I wouldn't say it's about pricing as it is
around making sure that our customers can have a full range of products for
whatever needs they have," said Gina Clark, VP and
general manager of Cisco's TelePresence Cloud business group.
According to Infonetics Research, videconferencing
sales overall have fallen globally to £396m, representing a 6% decline in Q2
2012. This is a slight improvement on Q1, when it fell 22% following a record
high in the previous quarter.
However, it seems that this is viewed as a
"short-term blip” as the Eurozone continues to struggle and there have
been declines in public spending. Infonetics expects the market to pick up
again and surpass 5bn by 2014.
"We view the current revenue slowdown as
temporary rather than a fundamental decline in demand, as overall shipments of
hardware end points are still up by double digits year over year, signalling
(sic) ongoing strong demand for videoconferencing capabilities," said
Matthias Machowinski, directing analyst for enterprise networks and video at
The market watcher’s research concentrates on sales
of "dedicated and PBX-based videoconferencing and telepresence
infrastructure and end points (desktop, immersive telepresence, videophones,
Although videoconferencing may have come to
something of a halt recently, this is sure to change within the next year or
two as vendors produce more integrated solutions and enterprises further
realise the importance of collaboration.