Tablet Market Slows as PCs Shows Slight Recovery

News Article - Tuesday, 08 July 2014 10:50

By: Kerry Butters Category: Connectivity

According to the latest figures from analysts at Gartner, Inc., the global tablet will show signs of slowing for the remainder of 2014, whilst the flagging PC market will show a "relative revival” following a disastrous 2013.

Overall, the devices market, which includes PCs, tablets, ultramobiles and smartphones, is expected to reach a total of 2.4bn units this year, a 4.2% climb on 2013. This will be to some extent driven by the recovery in the PC sector, which saw a 9.5% decline last year.

The decline in the PC market has been the worst in its history and can for the most part be attributed to the rise in tablet devices and the disaster that was Windows 8. However, it’s thought that businesses upgrading from XP will drive the improvement. It’s thought that PCs, which include desktops, notebooks and premium ultramobile devices, will contract just 2.9% this year.

"Business upgrades from Windows XP and the general business replacement cycle will lessen the downward trend, especially in Western Europe," said Ranjit Atwal , research director at Gartner. "This year, we anticipate nearly 60 million professional PC replacements in mature markets."

"The traditional PC market (desk-based and notebook) will follow the same downward trend and is on pace to contract 6.7 percent in 2014 and 5.3 percent in 2015."

When it comes to the tablet market, this is now maturing and "moving onto the latter part of that curve in mature markets”. This, the analysts say, will mean that tablet sales will see something of a downturn in 2014 to around 256m units, which is still an increase of 29.3% on 2013.

Further to this, the shift in South-East Asia towards phablets will also slow down global penetration in the tablet market. It’s also thought that the market will be driven by lower price point devices too, over devices with "superior functionality”.

Mobile phones sales also continue to experience growth at a rate of 3.1% in 2014 when compared to the previous year. It’s thought that smartphones will make up the majority of sales in the mobile market, representing 88% of global mobile sales by 2018.

When it comes to the OS market, Android and iOS are driving growth, with a 30% and 15% rise respectively this year.

"We expect the announcement of the new Apple iPhone 6 will attract pent-up demand for users who want a larger screen," said Annette Zimmermann, research director at Gartner. "Windows phones will exhibit strong growth from a low base in 2014, and are projected to reach a 10 percent market share by 2018 — up from 4 percent in 2014."

For a more detailed analysis of the worldwide market, see: PCs, Ultramobiles, and Mobile Phones, Worldwide, 2011-2018, 2Q14 Update .

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