RIM has announced that it will offer guaranteed
minimum payments of $10,000 (£6,200) to developers who make apps for Blackberry
10 at the annual developer’s conference held recently in Florida.
However, apps must have made a minimum of £1000 on
their own and must meet RIM’s quality threshold as well as comply with terms
and conditions. Developers who attended the conference were given an early
version of RIM’s development kit in order to allow them to begin working on
apps before the launch of the new Blackberry.
RIM's vice president of developer relations, Alec
Saunders, said that the number of apps in the App World store has grown from
70,000 at the beginning of the year to 99,500 and described the guarantee as a "massive
investment in quality".
However, a quarter of the new apps were developed
for the Playbook tablet.
The news didn’t appear to impress investors as
shares fell 6% in the wake of the announcement; RIM reported a $125 million
loss in the last quarter.
It’s not entirely clear how an app becomes
certified though, and this wasn’t made any clearer at the
conference, but it’s thought that the full set of criteria will be released
later this year. However, this doesn’t help developers who are intending to
begin work on a Blackberry 10 app using the released kit.
The incentive is intended to woo developers into
producing apps for the new platform but many were sceptical about how the old
system would work alongside new software. RIM is all too aware that a device
without apps is very likely to fail; the company only needs to look to webOS
for an example of that.