The introduction of high-speed next generation networks in the next few years is likely to create a "divide" between residential and rural areas, according to a report.
Gartner's latest study has revealed that such an issue will emerge as more urbanised locations get access to increased download speeds, while less-populated regions will struggle to.
It also revealed that the drive towards such network strategies has come as providers look to acquire and retain customers by offering them higher speeds, which will be used more as online video and voice service usage rises.
Fernando Elizalde, principal research analyst at Gartner, said that while some challenges do exist, "ultra broadband will happen".
He added: "Operators must position faster broadband speeds as a premium service to avoid commoditisation of ultra broadband and strike a balance between their need to charge more for faster broadband and consumer willingness to pay for the extra speed."
Recent research by Strategy Analytics found that the UK recently failed to make a top ten list of the world's most fibre broadband-enabled countries in the world.