Mobile Dominates 2012 Internet Trends Report

News Article - Thursday, 31 May 2012 12:06

By: Kerry Butters Category: Connectivity

Speaking at the All Things D10 conference this week, Kleiner Perkins Caufield & Byers' (KPCB) Mary Meeker said that internet growth for 2012 "remains robust” and that the rapidly growing mobile market remains in its infancy.

Ms Meeker, a partner at the blue chip technology venture capital firm, leads KPCB's Digital Growth Fund, which targets high-growth internet companies, and is actively involved in the firm's investments in in Twitter, Groupon, Legalzoom, Waze, 360buy.com, Spotify, Jawbone, One King's Lane and Trendyol.

During her time with Morgan Stanley, Ms Meeker also worked with high-profile technology companies such as Activision, Adobe, Alibaba, Amazon.com, Apple, Dell, eBay, Electronic Arts, Google, Intuit, Microsoft, priceline.com and Yahoo!

Ms Meeker said that in 2011 global internet users totalled 2.3bn, which represents an 8% growth driven by emerging markets such as China and India. However, the mobile market saw growth of 37% last year, with Apple products coming out on top and continuing to dominate the market. iPads sold three times that of iPhones however, a fact that Ms Meeker described as "leaves siblings in the dust”.

However, whilst the iPad may be leaving its rivals standing, the adoption of the Android platform has also been significant, with global cumulative unit sales selling four times faster than that of iPhones. It should be borne in mind here that Android devices represent a wide range of handsets on offer throughout the world.

Tablets and eReaders have seen a huge increase in uptake, with 29% of US citizens now owning one of the devices, as opposed to just 2% three years ago.

Mobile internet traffic is on the increase too, mobile usage online has increased from just 1% at the end of 2009 to 10% in May 2012. This has led to rapid growth in mobile monetisation with growth in the apps market increasing to 79% and mobile advertising revenue seeing a growth rate of 29%.

However, the down side to this is whilst mobile clicks are increasing traffic through the likes of Facebook and Google, the reduction in CPC is constraining revenue growth. Despite this, mobile revenue growth is stronger than it ever was at early desktop monetisation due to its increasingly rapid user growth.

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