Microsoft Lync High Priority in 2013, says Ovum

News Article - Wednesday, 24 April 2013 10:20

By: Kerry Butters Category: Connectivity

Microsoft Lync is a high priority target requirement for CIOs this year, according to David Maloney of Ovum research.

According to the Ovum report , 45% of enterprises say that they are planning to extend deployment of Lync services in 2013. Whilst results are said to have been mixed so far, this is due to businesses using voice applications across their own LAN/WAN and those using telecom or IT service providers to use the software.

Some enterprises are also holding back in anticipation of the roll out of multiservice UC-as-a-service (UCaaS) as these will mean more uniform features across site, as well as further mobile integration.

Many service providers, such as Polcom, are now offering Lync integration solutions and whilst some enterprises remain "nervous” about the resilience of an UCaaS platform, many are encouraged by offers within the industry.

There’s little doubt UCaaS and Lync integration works as an aid to collaboration and cuts down travel, in addition to improving communication with companies that have various geographical locations.

This has meant that UC has really begun to take off within enterprises over the course of the past year in order to enable collaboration. Companies such as Polycom,  offer tools and communication methods which allow for a more effective working environment for employees, customers and strategic partners.

Interest is also growing in reducing conferencing expenses, something that can be effectively done by video these days. This will require the convergence of IT infrastructure and telecoms, if Lync is to be used for more than just IM.

Whilst Microsoft itself may have been considers a non-player in the unified communications space previously, Lync has helped  it to become a leader in the field now. This is due to the company’s vision, even years ago, of "using software to deliver a truly unified communications platform”.

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