New research suggests that enterprise adoption of tablet
devices will offer opportunities for both Android and Microsoft, possibly
knocking Apple and the iPad off its top perch.
Gold Associates recently carried out a "broad-based” survey of the use of
mobile devices and the strategies that will be deployed in coming years. It was
found that tablets should experience a growth rate of 64% annually until 2016 in
terms of enterprise adoption.
The growth is expected in enterprises deploying and
supporting tablet devices, rather than BYOD. However the latter is expected to
see a growth of 31% per year as well.
to Jack Gold , businesses are looking to invest in tablets, as they have
found that acquisition cost is smaller than the overall cost of supporting
tablets on a BYOD scheme.
Companies that own the tablets used by their employees
expect to have better control over apps that are downloaded and used.
This, Mr Gold believes, means that this offers an
opportunity for Microsoft, which is struggling to gain any traction in the
tablet market, to increase corporate sales.
However, the analyst believes that it won’t be enough to
halt Google’s OS, which is currently the most popular mobile OS across the
world: "Android will grow faster and bigger but Windows will grow too,” he
"What this does is gives an advantage to the traditional OEM
vendors who supply enterprises.”
This is because businesses are much more likely to use
suppliers that they have worked with for many years, such as HP, Dell and
Lenova. With Windows success in the enterprise, this means that many companies
are likely to at least consider using the Microsoft OS.
This is especially the case since many businesses are
concerned about the security of Android devices, which have been plagued with well-publicised
outbreaks of malware on and off for years. However, there are numerous third-party
security products available for the OS and Gold says that overall, the OS has
This, he feels, will be enough for Android to take over the
iPad as the most deployed tablets in the enterprise.
However, whether it will be enough to boost Surface tablets
to overtake iPad is unlikely, at least for the foreseeable future.