According to Gartner, the use of mobile devices for consuming work-related video continues to rise, putting more pressure on enterprises to support and manage BYOD schemes. It’s thought that by around 2015, a minimum of 60% of information employees will use a mobile device for work purposes.
"Developing and supporting new content management applications and uses is a daunting task for enterprises, which justifiably fear dissatisfaction and low adoption," said Whit Andrews , vice president and distinguished analyst at Gartner.
"But the growing use of mobile devices for work demands that they support video on such equipment for internal and external uses. The challenge is more than just mobility. It also concerns heterogeneity, as Gartner predicts that, by 2014, 90 percent of organizations will support corporate applications on a variety of personal devices, from conventional laptop PCs, media tablets and mobile phones to hybrid or other kinds of devices that have yet to be made widely available."
This means that companies should create strategies that allow them to effectively manage mobile devices and for this, the obvious solution for many will be cloud. However, whilst cloud adoption grew by 27% over the last 18 months, there still remains confusion both in definition and reasons for deployment.
The Cloud Industry Forum expect more than 75% of UK businesses to be using cloud in one form or another by the end of the year, with existing users increasing spend.
According to Gartner, many companies resist the "important benefit” to workers and the business as a whole as it means creating a stronger network with plenty of bandwidth meaning that employees often can’t make the most of live video consumption.
The obvious answer to this is cloud, which makes for a much more cost-effective and agile network that can be accessed from anywhere. This allows workers to consume video in their own time too, increasing productivity.
Without this, Gartner "expect 50 percent of content and collaboration initiatives will fail because of low levels of engagement with the information workers directly affected by them. There will be many aspects to this, including a failure to respect the importance of preferred devices for business consumers.”
"Large-scale transcoding is beyond most companies and governments without vendor support, and we expect to see more adoption of cloud transcoding to accommodate scale. Use of a video player alleviates some challenges, but players are not popular in all situations for architectural reasons. Nor are standards to be expected to solve everything for a majority of users in the short term."
A full report on managing enterprise video can be found on the Gartner website and will be discussed in further detail at the Content and Collaboration Summit taking place in London on September 16-17.