BT has announced that it is to make all but its cheapest
products truly unlimited with no restrictions on speeds to be made even at peak
The move is intended to allow customers better streaming,
gaming and using "other bandwidth-eating applications” without going over their
download limits or receiving an inferior service.
Whilst BT currently offer unlimited packages already, these
are often restricted at busy times of the day so that people have trouble using
services such as catch-up TV or video calling. It’s this restriction or "throttling”
of the service that BT are doing away with.
BT Totally Unlimited Broadband will be available on a copper 16Mbps line for £16
per month, whilst Infinity will be available for between £23 and £26 per month,
depending on downstream speeds.
However, existing BT customers will have to end their
current contract and sign up for a new 18 month contract in order to take
advantage of the new service.
"We believe we have boosted our broadband offering by moving
our best broadband deals to totally unlimited. Customers told us that they
wanted to be able to enjoy catch-up TV, streamed films and other
bandwidth-eating applications without having to worry about going over their
limit or being slowed down by their ISP,” said BT consumer managing director John
"But we wanted to make that really affordable too, without
the sort of traffic management Virgin Media, TalkTalk or EE customers may find
themselves subject to. Unlike Sky, we’re extremely confident that our network
can stand up to the extra bandwidth demands from totally unlimited products
everywhere across the UK.”
The basic entry-level package, starting at £13 per month won’t
be affected by the changes, nor will the £18 per month Infinity 1 package.
In order to attract new customers, the telecommunications
company is also offering the opportunity of signing up for a special offer which allows new
subscribers the first six months free.
The company has also introduced a cloud storage service
which is free to all subscribers starting at 2GB rising to 500GB, depending on
the package purchased. There are also apps available to use the cloud for iOS
Broadband admitted that it was "struggling under the weight of new
subscribers” which resulted in its customers receiving lower than expected
speeds. Before this, Sky was thought to be the only broadband provider who
offered truly unlimited broadband.