BBC Sports hit a record high of 55 million visitors during
the Olympic Games, accessed from devices all over the world, with a fair
majority from the UK at 37 million. During the Games, there were also 106
million requests for online video, compared to 32 million during the Beijing
BBC Olympic smartphone app was also downloaded by almost 2m
people across a variety of mobile platforms.
The busiest day overall was the 3 August, when Jessica Ennis
featured at the beginning of the female heptathlon and traffic peaked when
Bradley Wiggins won gold in the men’s cycling time trials.
Most streamed events were the singles tennis finals, where
fans requested 820,000 views to see Scotland’s Andy Murray and Serena Williams
take the gold and other popular vids included Usain Bolt, surely the most charismatic
Olympian this time around
"Our aspiration was that just as the Coronation did for
TV in 1953, the Olympics would do for digital in 2012," said Phil
Fearnley, General Manager, News and Knowledge, BBC Future Media.
"We promised audiences would never miss a moment of the
Games. We delivered on our promise and will build on this to leave a lasting
digital legacy for audiences in years to come."
The UK did itself proud during the games, which many around
the world have described as the best ever. Whilst there was speculation that
the Brits wouldn’t be able to cope with such a huge event in some quarters,
these, alongside worries that mobile and internet connections would fail to
cope with increased traffic, have been proved wrong.However, on Saturday, the number
of people who took to London streets for the men’s cycling apparently caused
some race data to be late getting to the scoreboards as people tweeted,
uploaded photos and Facebooked about the event.
All in all, Team GB and the rest of the country united to take the UK to 3rd spot winning 65 medals, an outstanding performance by our athletes and the organisers, volunteers and all of those involved.