The IMRG’s (Interactive Media in Retail
Group) most recent figures reveal that UK online sales have shown an annual
growth of 14% as of July. This is welcome news coming after a disappointing end
to the half year, which resulted in a 5% decrease between May and June.
It is estimated that £8.1 billion was spent
online, displaying a significant increase on the same period last year at £7.1
Significant growth has been recorded all
around various sectors. The home and garden sector, no doubt spurred on by the
driest July since 2006, grew to 17%, recovering from its unimpressive 8% growth
Having recorded its strongest performance
in July since 2010, the travel sector managed to finally shake off its
single-digit growth slump, averaging at a meagre 5%, to 13% growth
The electrical sector also enjoyed a
significant hike, jumping up to 19%, following on from a year-on-year increase
of just 7%.
This puts the UK still mightily on track to
see, for the first time, in excess of £100 billion spent online this year, the
standing record set in 2013, which showed annual online sales amounting to £91
The figures show an increase in consumer
confidence, following on from a slight blip in June, but the double-digit
growth seems firmly set to continue for the time being. This makes ecommerce is
set to make its most significant contribution to overall retail growth to date.
The British Retail
Consortium (BRC) also track the growth, noting that the increase to 14.9%
displays a "clear acceleration” from the 9.9% in the same period
one ago. The increase is put down in part to the expanding use of mobile and
tablet devices, as well as to the increasing sophistication of websites for
selling their products.
The IMRG Capgemini Index , started in April 2000, tracks the
online sales across 100 leading retailers.