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Referral marketing

Referral marketing:

Referral marketing is a structured and systematic process to maximize word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know.  Source: Wikipedia

What Makes a Successful Referral Program?

Section: Articles
The rise of social has brought Word of Mouth (WOM) marketing to the fore once again in recent years, as study after study has found that people are much more likely to use a service or buy a product that has been recommended by a friend. WOM is nothing new of course, from the very earliest incidences of retail, it’s fair to say that WOM has always worked in business’ favour, one way or another. These days, it’s all about online, of course and in this instance WOM is more commonl ...   read more