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Word-of-mouth (WOM) marketing

Word-of-mouth (WOM) marketing: Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, is an unpaid form of promotion—oral or written]—in which satisfied customers tell other people how much they like a business, product, service, or event. According to Entrepreneur Media, word-of-mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation.   Source: Wikipedia

What Makes a Successful Referral Program?

Section: Articles
The rise of social has brought Word of Mouth (WOM) marketing to the fore once again in recent years, as study after study has found that people are much more likely to use a service or buy a product that has been recommended by a friend. WOM is nothing new of course, from the very earliest incidences of retail, it’s fair to say that WOM has always worked in business’ favour, one way or another. These days, it’s all about online, of course and in this instance WOM is more commonl ...   read more